Key marketing initiatives in 2016
As a socially responsible company, FPC significantly increased the share of special fares in the regulated segment in 2016:
The Lucky Tuesday campaign covering domestic routes ran47 times in 2016
Along with its flexible Tariff Policy, FPC constantly runs the Lucky Tuesday marketing campaign inviting passengers to purchase tickets for long-distance trains on Tuesdays at highly attractive prices.
In 2016, the Lucky Tuesday campaign covering domestic routes ran 47 times; over 220 thousand tickets were issued at special fares. Every “Lucky Tuesday” the Company sold on average 2.5 times more tickets for the selected routes than on other, non-promotion days.