Key marketing initiatives in 2016

As a socially responsible company, FPC significantly increased the share of special fares in the regulated segment in 2016:

• in the summer of 2016 (from 1 June to 31 August 2016), children aged between 10 and 17 were offered a 50% discount on fares for third-class sitting and sleeping carriages. Over 2.5 million young passengers benefited from this campaign, which is a 21% increase year-on-year in passenger traffic in this age group;

• in 2016, the number of passengers who took advantage of other special fares increased 2.5 times year-on-year. The share of passengers in the regulated segment who benefited from these special fares exceeded 10%.

Along with its flexible Tariff Policy, FPC constantly runs the Lucky Tuesday marketing campaign inviting passengers to purchase tickets for long-distance trains on Tuesdays at highly attractive prices.

In 2016, the Lucky Tuesday campaign covering domestic routes ran 47 times; over 220 thousand tickets were issued at special fares. Every “Lucky Tuesday” the Company sold on average 2.5 times more tickets for the selected routes than on other, non-promotion days.