Key marketing initiatives in 2016

As a socially responsible company, FPC significantly increased the share of special fares in the regulated segment in 2016:

  • in the summer of 2016 (from 1 June to 31 August 2016), children aged between 10 and 17 were offered a 50% discount on fares for third-class sitting and sleeping carriages. Over 2.5 million young passengers benefited from this campaign, which is a 21% increase year-on-year in passenger traffic in this age group;
  • in 2016, the number of passengers who took advantage of other special fares increased 2.5 times year-on-year. The share of passengers in the regulated segment who benefited from these special fares exceeded 10%.
The Lucky Tuesday campaign covering domestic routes ran
47 times in 2016

Along with its flexible Tariff Policy, FPC constantly runs the Lucky Tuesday marketing campaign inviting passengers to purchase tickets for long-distance trains on Tuesdays at highly attractive prices.

In 2016, the Lucky Tuesday campaign covering domestic routes ran 47 times; over 220 thousand tickets were issued at special fares. Every “Lucky Tuesday” the Company sold on average 2.5 times more tickets for the selected routes than on other, non-promotion days.